In 2017, it was found that 2.46 Billion of the world population was on social media. This is a significant percentage of the global populace. This means that a majority of the target market is on there. This number is growing exponentially and is estimated to reach 2.77 Billion in 2019. It was also found that 30% of millennials engage with brand son social media. This means that social media is very quickly taking over marketing. It is becoming a super tool for all marketing needs.
Greg Onus runs the social media for these paving contractors and this fitzmill parts store and notes “The first thing before starting a social media marketing campaign is to know what you want. Are you looking to increase brand awareness? Are you looking to gain a fan base? Are you looking to become a household name? This will help you develop the most effective social media marketing plan. The plan is integral to success.”
Graeme Winchester is a seo manchester pro and runs the marketing for this universal socket set retailer and this storage nottingham business and notes “Research is paramount. You do not embark on a trip without checking the weather forecast to see if it will be hot or not, do you? Read the statistics for this mode of marketing. Find out about the demographics of each social media platform. Then think about your target market, where do they fit? Also, examine metrics. You recognize success by this measure. Is it by likes, engagement, hashtag performance, or what? Ensure you are using the proper scale.”
Katy Moss sells luxury candles online and waterfall bathroom taps as well and is a big social media advocate and says “Content is key. Your page will be a flop if your content is ill-timed and lacking in interest generation. You need to start conversations and join conversations.”
Lindsay Barnes runs the social media for MT Mechelec and these turf suppliers and notes “Some companies have started using a system called trend marketing. This is whereby the company is placed right in the middle of a trending story. There are other tools to use like software and social media marketing experts. Use them t their full extent.”
Always remember, do not ignore your people. Engage in conversations. Respond to queries even when they have nothing to do with the brand. Some companies will even answer questions about their pretty brand ambassadors. Bottom line is, be present for the audience.